- Ram Laramie Longhorn edition: most luxurious Ram Truck ever - Exclusive interior and exterior features - New colors, new levels of refinement welcome premium buyers
September 23, 2010 , Dallas -
Chrysler Group LLC today unveiled the most luxurious Ram Truck ever produced by the company. Named the Ram Laramie Longhorn edition, the Ram lineup's most well-appointed model is designed for the owner who needs a truck for work or play, but won't settle for anything but the finest quality and refinement.
Inside and out, Laramie Longhorn is loaded with remarkable features.
"The Ram Laramie Longhorn edition is going to share a driveway with some fine luxury cars," said Fred Diaz, President and CEO ? Ram Truck Brand, Chrysler Group LLC. "The only difference is the Ram Laramie Longhorn edition is going to be the vehicle with the fulltime job towing the horse trailer, taking the crew to the game, picking up supplies. It's ready to go from the dirt to downtown."
Ram Truck officials unveiled the Laramie Longhorn in the heart of Truck Country: the State Fair of Texas.
"We took Ram Laramie Longhorn's design cues from traditionally handcrafted, time-tested wares, such as the antique pocket watch, a fine pair of hand-tooled leather cowboy boots, a collector's-grade shotgun or a horseman's saddle," said Ryan Nagode, Design Program Lead. "The metal work and leather work are second to none."
Exterior Ram Laramie Longhorn edition models are prominently commemorated with distinctive Western-style exterior badges. A chrome metal Laramie Longhorn edition badge with painted accents is mounted to the tailgate while eye-catching model-specific (1500, 2500 or 3500) Laramie Longhorn edition badges adorn the doors.
Laramie Longhorn edition is available in five color choices, including an exclusive Sagebrush with White Gold exterior paint treatment unavailable on other Ram models. Matching White Gold lower-body two-tone, wheel flares, painted front and rear bumpers and Mopar running boards complement a bright chrome grille and painted tow hooks. Other colors include Bright White, Brilliant Black Crystal Pearl, Rugged Brown Pearl or Deep Cherry Red Crystal Pearl. All Laramie Longhorn edition trucks are matched with the special White Gold accent color.
The Ram 1500 Laramie Longhorn edition is equipped with 20-inch
chrome-clad aluminum wheels, while 2500 and 3500 single-rear-wheel
models roll on polished aluminum wheels. Ram 3500 duallies get polished
aluminum wheels with Laramie Longhorn edition-badged center caps.
Laramie Longhorn edition is also distinguished by its unsurpassed
interior refinement. Building on the award-winning interiors of the Ram
1500 and Ram 2500 / 3500 Heavy Duty pickup trucks, Laramie Longhorn
shatters truck stereotypes.
leather interior, engraved details and burled walnut woodgrain surfaces
lend the Ram Laramie Longhorn edition an unmatched level of
sophistication and style.
Laramie Longhorn is available with a
choice of dark slate gray and russet or bark brown and light pebble
beige interior colors. The interiors feature 100 percent leather seat
coverings with laser-etched bolsters (bark brown only). The
leather-wrapped steering wheel receives special stitching while door
trim front and rear is also wrapped in leather and features special
stitching, wood grain and LED door-handle and map-pocket lighting.
The Ram Laramie Longhorn edition offers two seating options. The first is a sophisticated dark
slate gray with premium russet-hued seat leather. The second is
southwestern-influenced light pebble beige with bark brown seat
leather. The bark brown interior incorporates laser-etched filigrees,
with a hand-worked appearance.
Seat fronts for both themes
include a stitched-on leather Laramie Longhorn badge, either branded
(russet) or laser-etched (bark brown).
welts, also called piping, provide seat-edge emphasis. Additional
accents are created along either side the welts by tan or dark
slate-colored deck-seam stitching.
Ram Laramie Longhorn edition
features unique leather front seatbacks distinguished by flap-closure
pockets whose details authentically evoke saddlebags. Each pocket is
secured with silver steer-logoed, tooled-metal buckle with a magnetic
Instrument Panel / Dash:
Ram Laramie Longhorn edition owners will be greeted by the highest-quality materials every time they climb behind the wheel.
Longhorn's exclusive instrument cluster takes on the appearance of
hand-wrought jewelry with six liquid chrome gauge rings set against a
painted taupe silver background and a tooled-metal Laramie Longhorn
edition badge set inside the left-hand ring.
The two main gauge
rings feature a hand-crafted look with a coined inner edge and
filigrees engraved on the top surface. Set inside those rings, the
lower edges of the gauge cluster dials are detailed with small
filigrees that are softly backlit at night.
The Ram Laramie
Longhorn edition's dash features a center stack trimmed in burled
walnut wood graining. The wood grain is stained in one of two
complementary shades, matched to either the russet or bark brown
interior theme. Chrysler designers borrowed from high-end
furniture-grade and gun stock designs in their choice of wood grain.
taupe silver side bezels, resembling polished pewter, are special to
the Laramie Longhorn, while chrome vent rings complete the center
On the passenger side, the upper glove box door
? there are two ? becomes a focal point with the addition of a
full-length, filigree-engraved aluminum band and Laramie Longhorn
Beneath the instrument panel is soft, new footwell lighting, providing both a functional and aesthetic interior enhancement.
Ram Laramie Longhorn's cavernous double-stacked center console is
topped with a soft, double French-stitched full-leather lid featuring
either a branded (russet) or laser-etched (bark brown) Laramie Longhorn
The pewter-colored highlights from the center stack flow
rearward, continuing along the outer edges of the center console. A
chrome ring outlines the console's center bin and cupholders.
Steering Wheel and Shifters:
Laramie Longhorn's steering wheel and shifters ? console mounted on
1500, column mounted on 2500 and 3500 Heavy Duty models ? feature
premium leather. Matching X-stitch detailing sets off both the steering
wheel and shifter.
The leather console shifter on 1500 models is
entirely new, accentuated by taupe silver side panels and a bright
chrome base. The leather column shifter on Heavy Duty models is
completed by a chrome end cap.
Armrest uppers are
wrapped in premium leather and accented with the same dual French
stitch used on the center console lid and instrument panel. Burled
walnut-grained panels trimmed by chrome tracers add to all four doors'
Ram Laramie Longhorn editions receive remote
lighting at the inside door handles and a full-length light that
illuminates the truck's multi-function lower map pockets, front and
Laramie Longhorn's luxurious carpet is
protected by specially designed all-weather rubber mats with polished
metal Ram Laramie Longhorn edition Badge and removable carpet inserts.
The mats themselves incorporate the filigree designs from the dash and
seats, while the snap-in inserts are a high-end, color-flecked
Berber-style weave that luxuriously blends the two interior colors.
Along the doorsills new brushed-silver Ram-branded sill plates resist scuffs and add visual appeal.
Longhorn comes equipped with all of the standard equipment found on the
top-level Ram Laramie and adds a navigational radio, remote start,
back-up camera, front ventilated seats and rear heated seats. Power
adjustable pedals with memory and front heated seats with 10-way
driver's adjustment ? standard on Ram 1500 Laramie models ? are also
added to Ram Heavy Duty Laramie Longhorn editions.
owners and dealers tell us they love everything about the new Ram 1500,
2500 and 3500," added Diaz. "With so many great features, we weren't
surprised to see our most well-equipped model ? Ram Laramie ? making up
25 percent of our sales. There's a healthy market for luxury pickup
trucks andRam Laramie Longhorn edition hits the mark."
Laramie Longhorn will be available in 1500 (half-ton), 2500 HD (3/4
ton) and 3500 HD single and dual rear wheel (1 ton), Crew Cab and Mega
Cab; four-wheel drive and two-wheel drive; and short- and
Laramie Longhorn will join the other Ram
trim levels, which include: ST, SLT, Outdoorsman, Sport (1500 only)
Laramie and Power Wagon (2500 only).
Ram Laramie Longhorn models will go on sale first quarter 2011. Prices will be announced closer to launch.